AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |
Back to Blog
Key benefits: By removing inactive subscribers, you can cut costs associated with email marketing. Removing inactive subscribers clearly helps you save money. You can see above how MailChimp pricing changes drastically when the number of contacts increases from 500 contacts to 2,500 contacts. You’re spending resources chasing people who aren’t interested in what you have to offer. After that, your teams spend time analyzing the performance of these emails.įinally, there’s some hidden costs too. Then there’s the cost associated with sending emails. There’s the cost of maintaining an email list with your ESP (email service providers). Sure, email marketing ROI is great, and email marketing is convenient. Recommendation: In addition to removing the inactive email addresses, you should clean your email list with the help of a bulk email verifier. Email servers won’t have any reason to suspect you or push your legit emails into the spam folders of engaged subscribers. Key benefit: By removing inactive subscribers, you will achieve a substantial bump in email deliverability rate. That’s because the server thinks you’re spamming people by sending emails they aren’t interested in. The email server could begin pushing your emails into the spam folder of even your engaged customers. No prizes for guessing which of you is more likely to be labeled a spammer. Your competitor sends out 1,000 emails out of which 400 are opened (which is a 40% open rate). So if a subscriber doesn’t open incoming emails from the same sender repeatedly, these emails may soon be treated as spam.Ĭonsider this: You send out 3,000 emails out of which 90 are opened (which is a 3% open rate). One of the most important indicators of a spam message is its poor open rate and non engagement. Here’s seven reasons why you should remove inactive subscribers from your list. Neil Patel is among those who recommend dropping inactive subscribers from your list. Not all marketers agree, but quite a few do. But if you have been sending out emails regularly and you have a bunch of subscribers who show no action, well, you need to take a call. In that case, you can try some of the proven strategies to send emails to old lists. If you haven’t sent any emails in the past few months, you wouldn’t know which of the subscribers are no longer interested. There are different types of email subscribers who aren’t active: customers who’ve stopped buying, active customers who buy but rarely open emails, unengaged customers who never buy, and so on.įor the sake of simplicity, the definition of inactive subscribers that we’ll use is this: subscribers who have neither opened your emails in the past 3 to 6 months (assuming that you send out emails at least once a month) nor have made any purchase. The exact answer depends to a great extent on what your ‘inactive’ definition is. Because they, like you, have spent lots of time and resources building an email list. Should I delete inactive subscribers from my email list or should I continue to email to inactive customers? It’s a question that often puzzles marketers. Facebook Twitter QuickEmailVerification Blog A little more analysis, a little more insight… Exploring email marketing better Apby Team QEV Why you should delete inactive email subscribers
0 Comments
Read More
Leave a Reply. |